Tag Archives: Twitter

To Tweet Or Not To Tweet?

Some small businesses are hesitant to embrace social media. Blogging seems time consuming, Twitter, LinkedIn and Facebook scary or unknown.  At the same time, old marketing strategies don’t seem to work any more.

Business owners may not always realize that they need to re-visit their marketing plan to create and adopt a marketing system to get results.   The same principle can be applied to Social Media – do your research, learn from others  and create a well thought-out Social Media Marketing Plan to implement your Social Media Marketing System and benefit from social networking.

During last couple of months I have been helping my clients research social networking opportunities for their organizations.  They have been using Twitter and Facebook to listen and learn before they plan and create their own Social Media Marketing Systems.  This is what we’ve learned:

  1. Make Twitter a part of your marketing strategy. Create a Social Media Marketing System.  Determine whether your business could use free social networking tools such as Twitter and Facebook for market research, customer service and/or for reaching your target market.
  2. Improve your professional skills by paying attention to what your competitors, potential clients  and current customers are talking about. Then meet their needs.
  3. Learn how to educate and inform your target audience.  Share information about the articles, products and opportunities that your followers/fans may find useful.
  4. Person handling tweets/posts/fan pages for your organization should be familiar with the web and web-based tools.
  5. Make it your goal to become an “informer” who has the potential to be a “trust agent” – someone who is an expert and has an ability to influence other people.
  6. Use each Twitter wisely. Listen first, then chime in.
  7. Avoid words and phrases that may attract unwanted followers/fans.
  8. 100 loyal followers/fans/subscribers who look forward to reading your tweets/posts may be worth more than 1,000 random followers.
  9. Learn to use Twitter/Facebook/Blogs as your company’s online reputation management tool.
  10. Don’t waste your time if you don’t have a social networking strategy.

Are You Fatigued by Facebook and Twitter?

GOP imageFacebook gave us a way to find old classmates and renew friendships, find clients and share ideas.

Email has given us a way to quickly conduct business or send silly stuff to co-workers and friends.

So now we have IM, text messaging, friends on Facebook, and constant communication by 140 characters or less on Twitter.

All of this messaging is great as it is supposed to bring us closer to our friends and find new ones, but if we aren’t careful, these interactions can harm our real-life relationships. Columnist Elizabeth Bernstein quite recently said that she is experiencing Facebook fatigue because loved ones are sending so many photos of their children or parties, forwarding funky quizzes, and posting dozens of jokes. And they are tweeting about their whereabouts and what they are doing at the present moment.

To improve our daily interactions, Bernstein says: Before posting an item, ask yourself if it’s something you would want one of your contacts to send to you. Reward people by responding to interesting messages.

While private blogs can be platforms for political ranting, it can be considered poor form on Facebook to constantly post your political opinions.

Reinvent in the Recession with Great Marketing

Presentation Zen

Do you really know who your ideal customer is?  Can you picture what he/she reads, likes, wears and how your ideal client makes purchasing decisions?  If you know your customers’ needs well, then you don’t need to follow them around, you can lead them with confidence and you can spread ideas that resonate with your audiences.  Twitter and Facebook are great for networking, but if your customer does not even know how to spell Twitter, you may need to hang out somewhere else.  You need a different marketing strategy during recession, but first you need to

KNOW YOUR CUSTOMER.

Examples of companies who know their customer:

Apple – Design matters!  People pay more for products if you give them a reason to do so.

REI – Offers quality and utility to people who value them.  Appreciates customer feedback.

Target – Makes customers feel good by letting them trade up,  differentiates its  brand from low cost retailers.

BE CREATIVE, do what your best competitors do, but do it differently, stand out. Find ways to create great customer stories and create your own story that others will tell.  Reward your best evangelists.  Write articles about your expertise or your business or have them written,  submit locally and  online.

BE INNOVATIVE, find news ways to market. Start your own inexpensive podcast if you have talent or find someone who will interview you.

Here are some useful websites for aspiring podcasters as well as listeners:

www.podomatic.com – they even give their authors 800 numbers so people can also listen to the podcast on their phones.

Free audio recording/editing software for podcasters:
www.audacity.sourceforge.net

Check out BlogTalkRadio as well.

STAY IN TOUCH with your customers and gain new clients via newsletters,  webinars or special offers.  Have free videoconferences via Skype.

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Viral Marketing Flourishes in Recession

My social Network on Flickr, Facebook, Twitter...

Image by luc legay via Flickr

Many small businesses have cut their advertising budgets and put their marketing efforts on hold.  Their satisfied customers, social networks, and happy business partners therefore become their main promoters.   As this is the year of reinventing, recycling and repositioning for many small businesses, let’s think about the best ways to help the above mentioned groups spread the good word for your business.

  1. Give away information, products or services within target groups in your social network.
  2. Make it effortless for your best customers to provide information about you and your product (hand out business cards, promotional materials, etc.)
  3. Offer products and services that can easily fit the needs of different companies – from small to very large.
  4. Understand common motivations and behaviors – find common needs – create mutually beneficial partnerships.
  5. Utilize your existing social networks, become a “go to person” on Facebook, Twitter and LinkedIn as well as in your local Chamber of Commerce.
  6. Take advantage of other people’s networks to gain exposure for your products and services.
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