Critics say that Linchpin is Seth Godin’s most passionate book and I have to agree. First, he reveals that “there are no longer any great jobs where someone else tells you precisely what to do.” Linchpins who hold meaningful jobs don’t just follow orders. They add creativity-filled innovation and thus, create art.
Seth shows how to free people so they can become artists, which means creators of unique and compelling value. It does not matter what these individuals do for living. It’s the attitude that matters. Linchpin’s drive and passion make it possible to create art every day.
If people can become artists, “they will rise to a level you can’t even imagine. When people realize that they are not an easily replaceable commodity….they produce more than you pay them to, because you are paying them with something worth more than money …” People crave connection and respect.
As an individual, you can’t become a linchpin merely because you are different.
Linchpin is a most unusual, thought-provoking and concise book about becoming indispensable, whether you work for someone else or are self-employed. Godin’s principles can be applied to other aspects of life. Linchpins can be spouses, friends and community members. They can be indispensable in many ways.
Godin says that if you want customers to flock to you, it’s tempting to race to the bottom of the price chart. There’s plenty of room there, but the only way to win is to race to the top.
Are you indispensable? Do you create art?