Category Archives: Social Networking

Ms. Yahoo Becoming Friends With Mr. Google

I did not think I will be blogging about Mr. Microsoft again today, but the relationships I am following are getting more and more complex. While Mr. Microsoft is learning to be social, Ms. Yahoo is getting close and personal with Mr. Google. Ms. Yahoo and Mr. Google were rivals, but they seem to be becoming the new best friends. Mr. Google wants to maintain its leadership role in the online advertising arena as well as control search space, and Ms.Yahoo does not want to get married to Mr. Microsoft. She has perhaps checked Mr. Microsoft’s Facebook page and does not like what she sees. She definitely dislikes the proposed prenuptial agreement.

Mr. Microsoft is Not Anti-Social After All

As it turns out – Mr. Microsoft is not as anti-social as I claimed in one of my previous blog posts as it has collaborated with Facebook, Bebo, Hi5, LinkedIn and Tagged to enable its users to access their contacts from more web portals. The collaboration includes an exchange of application programming interfaces that will allow users to move their contacts and relationships between Windows Live services and social networks more safely and securely.

Well, maybe Mr. Microsoft has found his new role as a security policeman of social networks?

The Internet might eventually turn into a web of user-controlled web networks that focus on the interests of the individuals, compared to the community-run platforms. As data is freely transferable over the Web, users can easily recognize information of interest. User-oriented content is replacing writer-oriented content. Just like blogs are starting to replace home pages. Security issues can’t be overlooked, however.

YahooSoft and FaceGoogle?

As I wrote in one of my earlier posts – Mr. Microsoft did not like the rejection by Ms. Yahoo, who is playing hard to get.

I still believe that these two could make their partnership work. Search has been hard for Ms. Yahoo to master, but she attracts more socialites than Mr. Google who is being bullied by Mr. Microsoft right now. Mr. Microsoft has been resistant to join Mr. Google and others in web-based online workspace application development, but is making a belated step to keep up with the Jones’s. Unfortunately Office Live Workspace does not come with enough features for me as I have tested Wrike, BlueTie, HyperOffice, WebEx Office, Basecamp and Google Apps. Mr. Microsoft could win Ms. Yahoo’s heart by showing enthusiasm towards mobile applications. Ms. Yahoo has demonstrated her smart side and already unveiled a cell phone tool, OnePlace, which will allow users to keep up with their favorite topics via dynamic bookmarks.

Mr. Google at the same time may face a mild identity crisis – will FaceGoogle be the next big thing?

Small Business Owners and Social Networking

Salesconx, a growing online business referral company, recently surveyed 700 small business owners across North America in an effort to understand how they value new client relationships, approach lead generation and how they utilize the Internet’s networking features.

Survey findings indicated that word-of mouth and client referrals are the main source of new client acquisition for small businesses. Most small businesses are slow at implementing new marketplace techniques. Why?

Small business owners are concerned about the expense and they mistrust unfamiliar marketing methods. While Facebook has 50 million users and LinkedIn has 14 million users, only 11% of survey respondents noted that they belong to either of these communities. 79% of the participants do not belong to social or professional network.

Referral and word of mouth account for nearly 50% of all new business for surveyed small business owners, however, only 9% are using online lead generation. I could not find any data about the age of the small business owners who were surveyed, but I know several small business owners who are 45 or older and need help understanding or learning Web 2.0. They state they don’t have time for social networking. They view social networks as popularity contests as well as question the importance of online networking . Many of them still don’t have websites.

I keep learning and teaching them in the process….

Facebook

Facebook privacy settings keep names, photos out of search engines

By now, the names and photos of Facebook’s 40 million users are available to anyone who searches for a name on Google, Yahoo, and Microsoft. The full profile of a user, which includes their interests, hometown, birthdate, and friends, is not viewable.

It’s good business for Facebook, which is projecting that the IDs will attract millions more people to their site, making it far more profitable. At the same time, the move has set off privacy alarms among customers who don’t want their listings to be public information.

The public searches show any Facebook member with a search privacy setting set to “Everyone.” Individual users, however, can change the setting and opt out of public searches.

Facebook started as a network for college students and expanded to include high schools and workplace networks. It has increased its membership four fold since it make its service available to everyone a year ago.

Now the company is placing more targeted ads on its site in order to generate even more income.

Many who are familiar with Facebook’s change in policy say the company has preserved its sensitivity to privacy by limiting profile listings, giving customers a chance to opt out, and giving them fair warning of the policy change.