Category Archives: Internet Research

Ten Simple Rules to Help Build Inbound Links for Your Small Business Website

One of our small business customers wanted to know more about creating relevant inbound links. Here’s what I suggested after researching this topic:

1. Choose 4-10 of your most popular keywords that you’re going to use.

2. Write variations of the links that you’d like to use. Test them. You may want to experiment with the Google AdWords keyword tool.

3. Create several inbound links using different variations of linking text.

4. The easiest way to get inbound links is from other websites or blogs that you own or control.

5.  Create online profiles for your small business on social networking sites

6.  Ask friends and colleagues for permission to put links on their sites or blogs.

7.  Buy quality directory links. Don’t buy directory links disapproved by Google. Do your research – at least Google the site’s url or name before you buy.

8. Tell people how you’d like them to link to you. Ask them to copy and paste the code you provide into their web pages/blogs.

9. Write keyword rich press releases and use services such as PRWeb or PR.com to distribute them. For an additional fee PRWeb will let you embed links into the body of your press release.

10. Write and publish quality articles and blog posts. If people like your article, they will likely use your article’s title when they link to you, so make sure that you include keywords in the titles of each article/post.  

How To Write A Simple White Paper

First of all, you need to know how your white paper will be used. Examples may include, but are not limited to: lead generation, demonstrating thought leadership, closing sales, presenting business benefits.

Additional considerations:

-Who will be the ideal reader?

-Secondary readers?

-The goal of the paper?

-Call to action?

-Do I need to present a solution?

-Formatting?

Then research and analyze:

Analyst reports, business plans, other white papers, press releases, industry articles, datasheets, competitor websites, brochures, external press about the company, sites that aggregate articles Findarticles.com, presentations. Additional resources for adding substance to your paper:  KeepMedia.com, KnowledgeStorm.com, MarketingProfs.com.

Develop an outline, organize your information, turn off your cell phone, write your paper.  Proofread, revise. 

More people online

I found an article that is pretty revealing, are we all spending most of our lives online?  

Four in Five US Adults Go Online

The number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate, having increased 10% in the past year to an estimated 178 million* – or nearly four out of five US adults – according to the latest Harris Poll.

Harris Interactive found that 79% of adults are now online, up from 77% in February/April 2006, 74% in February/April 2005, 66% in the spring of 2002, 64% in 2001, and 57% in Spring of 2000.

When Harris Interactive first began to track Internet use in 1995, only 9% of adults reported they went online – that is, just 17.5 million people, according to Harris.

Time Online, Access at Home & Work Increased
The amount of time that people are spending online has also risen. The average number of hours per week that people are spending online is now 11 hours, up from 9 hours last year and 8 hours in 2005.

Home, Work access is also up:

  • The proportion of adults who are now online at home has risen to 72%, up from 70% in 2006 and 66% in the spring of 2005.
  • The percentage of those online at work has also risen, now at 37%, and up from 35% in 2006.
  • The largest increase is among those adults who are online at a location other than their home or work: up from 22% in 2006 to 31% today.

Online Demographics Looking Like US as a Whole 
As internet penetration continues to grow, the demographic profile of Internet users continues to look more like that of the nation as a whole. It is still true, however, that more young than older people, and more affluent than low-income people, are online:

  • 9% of those online are now age 65 or over (compared with 16% of all adults who are 65 or over).
  • 39% of those online (compared with 47% of all adults) did not attend at least some college.
  • 13% have incomes of less than $25,000 (compared with 17% of all adults).

* Based on July 2006 U.S. Census estimate released January 2007 (225,600,000 total U.S. adults aged 18 or over).

PUBLISHED BY:
eBusinessNews.info, a division of AIS Media, Inc.

Do you love data?

Data service Melissa Data provides many free search options, it may become a favorite on your bookmarks. One can search for basic demographic and market data, maps and mailing information, statistics or specific data like SIC codes. There’s a daily limit to your number of “lookups,” so unless you subscribe, you’ll have to keep your information appetite under control.   I like to look up house sales, crime statistics and other neighborhood facts – I have to say that it makes me feel good about the town we have chosen for our home. Go to www.melissadata.com/lookups

Who were my ancestors?

Finding your roots can be an amazing experience 

If you are wondering about where your family came from, there is no easier place to start than the Internet.

Unlike the past when intrepid researchers had to laboriously search through microfilm or old books, online sources today make research quick and easy.

Good places to start your quest online are genealogy.com and ancestry.com. There you will find easy access to census forms from 1800 to 1930. These subscription sites have databases of military, court, probate, immigration and naturalization records, slave schedules, and searchable published histories of states and localities, and biographies.

For free research, join any of the thousands of surname and ethnic email groups through rootsweb.com and others.

Ellisisland.org is the place to go if you know your family immigrated before World War I. If they came through Ellis Island, you will soon know your ancestors’ hometown and the address of their destination in America.

You may find the hardest information to obtain is the most recent. Since census records after 1930 are not yet public, you’ll have to rely on newspapers for more recent connections. Try newspaperarchive.com for easy access to thousands of searchable newspapers, often with useful obituaries listing family names.

A number of sites attempt to amass and link family trees. Onegreatfamily.com is one such site operated by the Mormons, holders of the world’s largest genealogical database.

Finally, this is the era of DNA. Check out dnaancestryproject.com to find out what your DNA can tell you about your heritage.