Should I Start A Wiki?
August 14, 2008
Image via Wikipedia
I have written about several web-based collaboration tools, but have not dedicated any space in this blog to wikis. I often use Wikipedia and have been involved in projects completed by utilizing wikis as collaboration platforms. Now it’s time to shed some light on them as wikis can be very effective in managing group projects.
Tikiwiki.org features a pretty sophisticated collaboration and project management or maybe even an online community platform. TikiWiki can be your Groupware/CMS (Content Management System) solution. It has the following features:
- Wikis (like Wikipedia)
- Forums (like phpBB)
- Blogs (like WordPress)
- Articles (like Digg)
- Image Gallery (like Flickr)
- Map Server (like Google Maps)
- Link Directory (like DMOZ)
- Multilingual (like Babel Fish)
- Bug tracker (like Bugzilla)
- Free source software (LGPL)
DokuWiki provides less customization options than TikiWiki. Small business owners may prefer this solution as it is easy to implement and use. Some organizations may even set DokuWiki up as a website, especially when they need to provide information such as guidelines or purchasing policies.
The most popular wiki (open source) currently available is MediaWiki with familiar interface (Wikipedia).
Creative instructors can use wikis to make courses more interactive and engage today’s students in a range of environments such as high schools, small colleges, universities, and online schools.
For more detailed information about wikis go to Stewart Mader’s blog Grow Your Wiki.
Not convinced? Watch Wikis In Plain English.
Extra credit assignment: Watch Blogs vs. Wikis.
Content is King, President and Pope
August 6, 2008
I just finished re-reading an excellent book The New Rules of Marketing & PR.
Some stuffy PR guys would probably like to challenge the contents of this book as it does not promote the old truths of PR and marketing. David Meerman Scott has focused on explaining the world of opportunities that have opened up for aspiring journalists, marketers and small business owners via web-based tools and services. Free or low cost applications such as blogs, podcasts and social networking tools such as MySpace, Facebook and LinkedIn are changing the old rules. Niche buyers can be reached with targeted messages that cost a fraction of big-budget advertising campaign. In addition, these marketing efforts often allow instant feedback and measurable results, so the “train can be stopped much sooner when it’s headed to the wrong direction”.
One-way interruption does not work as well as it used to. Instead, marketers have to create a dialogue with potential buyers and deliver useful content at the moment their prospects, buyers or constituents need it.
Readers learn that online marketing is not about pretty websites either. Per Meerman Scott, content is not only KING, but President and Pope as well. The key to interesting and entertaining content is the collaboration between the different departments of the organization. Websites cannot be stale either – content needs to be fresh and the reactions of the visitors should be measured and analyzed, so the content can be improved. I agree with all these points as I prefer information rich blogs and websites to flashy and design driven sites.
Here are some steps David Meerman Scott suggests for creating thoughtful content. These steps apply to websites and all social media tools in my opinion.
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Do not focus on writing primarily about your company and products. Content should be designed to solve buyer problems or answer questions.
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Define your organizational goals before you design your website.
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Based on your goals, decide whether you want to provide the content for free without any registration, or you want to include some kind of registration mechanism (much lower response rates).
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Think like a publisher. Consider buyer personas.
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Write for your audience. Use examples and stories, make it interesting.
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Choose a great title that grabs attention.
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Promote the effort like crazy. Offer the content with easy-to-find links.
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Alert appropriate bloggers, reporters and analysts that the content is available and send them a download link.
What is the main reason I like The New Rules of PR and Marketing?
It gives easy to read instructions on how to become a thought leader while remaining authentic and transparent. No need to pay a top dollar to reach your audience if you have expertise, find your voice, target a specific group of people and keep improving your skills.
Educate, entertain and motivate!
Google Docs - Create documents, spreadsheets and presentations online
July 23, 2008
I am very impressed with the increased capabilities of GoogleDocs application. Not only can you upload, store and edit your existing files, you can also use well designed templates, collaborate as well as edit and present with others in real time.
Templates include business plan, resume, letterhead, business cards, presentations and more.
Are you stuck in an airport for hours and would like to use your time wisely by working on your schedules, albums, or wedding plans? Google Docs enables you to do that as well if you have a gmail or Google account, accessible via web from any place with an Internet connection.
GoogleDocs Help Center provides answers to your burning questions. You will find how-to videos and easy to read instructions.
Going Virtual - Going Green
July 22, 2008
Several factors are affecting company travel plans this year.
Energy costs. Because of high fuel prices, airline tickets cost more. Also add the cost of lost time, the hassles of going through airport security lines and late arrivals.
All of these situations are making air travel a less attractive choice. The days of flying cross country for a one-hour meeting are disappearing. Increasingly, virtual meetings are replacing travel. Researchers for Hewlett Packard and Cisco Systems, who studied body reactions, say that co-workers in different states and countries experience the same chemical responses to virtual meetings as to face-to-face meetings.
Travel by car for distances of 200 miles is less of a hassle than flying. But it takes more time than conference calls. And it costs more, 58.5 cents a mile.
It’s not just time and money. The frequent-flyer lifestyle can wreak havoc on a person’s health and family life. People who are involved in virtual meetings seem to be pleased with the reduction of air travel.
Here are some web-based options for webinars and online meetings:
Consulting firm BDO Seidman, quoted in Business Week, says it’s not just about travel reduction, it’s also about increasing communication. They say meeting more frequently and in short bursts of time is more productive than flying off to long meetings.
Most companies are considering the green factor in all of their decisions. Flying and driving less will reduce a company’s carbon footprint.
Best Advice From a CEO Could Help Us Too
July 9, 2008
When the editors of Fortune magazine asked the CEOs of large companies to reveal the best advice they had ever been given, they received some interesting answers. Some of these replies won’t be helpful, unless you lead an enormous corporation, but some of what was said contains ideas that could influence our point of view. For example, Indra Nooyi, chairman and CEO of PepsiCo, had this to say:
“Whatever anybody says or does, assume positive intent. When you assume negative intent, you’re angry.” These were her father’s words. She says that when you take away anger and assume positive intent, you will be amazed. Nooyi says your emotional quotient will go up. You won’t get defensive. You will try to understand and listen because you are thinking, “Maybe they are saying something to me that I’m not hearing,”
Google founder Larry Page says he had about 10 things he wanted to do when he was in graduate school at Stanford. One of them was to look at link structure on the Web, a project that eventually led to Google. His advisor picked that one out for him, saying it seemed like a very good idea. Page’s experience reminds us that we are more effective when we focus on one area instead of spreading our attention over several.
New York’s Mayor Michael Bloomberg gave this advice: “Don’t react until you have had a chance to think. Ready, shoot, aim is not the smartest policy.”
How To Read A Business Book
June 30, 2008
I tend to read through several reviews before I purchase or read a book. Very often I rely on my friends’ opinions before I spend my valuable time.
Here’s the summary of Seth Godin’s suggestions on reading a business book:
1. Decide to change three things about what you do at work. The goal of the reading should be to persuade you to change, it should help you choose what to change.
2. Go ahead and make your reading productive. Take notes, create marching orders. If after three weeks you haven’t taken action on what you’ve written down, you wasted your time.
3. The best use of a business book is to help someone else. You should share what you read, hand the book to a person who needs it. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
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I have read some good books recently, have taken notes. According to Seth’s suggestions, I have to take action soon as the clock is ticking!
Here are some business books small business owners may find interesting:
How to Succeed as a Small Business Owner and Still Have a Life, Paperback by Bill Collier
Alpha Dogs: How Your Small Business Can Become a Leader of The Pack by Donna Fenn
Should Your Small Business Have A Monthly Newsletter?
June 29, 2008
One possibility to get your message out to customers and prospects is with a regular newsletter. The good news is that your newsletter does not need to be long. Every newsletter should definitely provide useful information.
Newsletters often lack focus. Staying fresh in your customer’s mind and strengthening the brand is fine, but newsletters ultimately need to produce action and leads to be considered a success.
Here’s an interesting article - Marketing on the Cheap: The Lowly Newsletter
Building Relationships Takes Time
June 25, 2008
I recently talked to a small business owner who has marketed her products using traditional marketing methods (brochures, ads, brochure type website) for 6 months. Her results have been way below expectations. She has gained 2 new customers through word-of-mouth marketing. One of her ideas she shared with me was to discontinue her current marketing efforts and concentrate on word-of-mouth marketing. She is a work-at-home entrepreneur with limited resources and a very small marketing budget. Her plans include starting a blog.
In my efforts to encourage her and create a marketing plan for her company, I re-read some chapters of Mitch Meyerson’s excellent book “Mastering Online Marketing”. Information on page 119 caught my eye:
Did you know that
37 % of interested prospects take 0-3 months to become customers
28% of interested prospects take 3-6 months to become customers
18% of interested prospects take 6-12 months to become customers
And did you know that
48% sales people give up after the first contact
25% more give up after the second contact
12% stop trying after the third contact
5% cease after the fourth contact
90% of leads never get followed up more than 4 times
Business owners really have to be committed to devoting the time and patience necessary to the conversion process.
Recession Proof Your Small Business Marketing
June 19, 2008
1: Turn your print communications into digital communications. There is a chance most of your publications can be emailed or published on your website.
2: Make your e-marketing CAN-SPAM compliant. Email marketing, only if well planned and executed, can be an extremely cost effective way to market and communicate with your audience.
3: Start an e-newsletter. An e-newsletter is one of the most efficient ways your company can use to regularly communicate with your target audience.
4: Survey your customers. Your best prospects are your existing customers. Their feedback is an easy and cost-effective way to improve your business.
5: Keep your web site content up-to-date. Your web site should serve as your prospects’ and clients’ primary point of contact with your company. Keeping your web site content fresh not only sends a message to your customers but also your prospects and competitors.
6: Always add a call to action. With catchy design and copy writing, response rates from an email campaign can be higher than from a snail mail campaign.
7: Leverage viral marketing opportunities. A recipient can forward an email he or she likes to a friend at zero cost to the marketer.
8: Send coupons. In a recent ICOM survey of U.S. Shoppers, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession.
9: Turn your web site into a business tool. Right now, the Internet is in the midst of an exciting evolution. Web sites are being transformed from static sites into highly functional business tools and information portals.
Tips for Cutting Postage Costs
June 18, 2008
1. Clean your mailing lists, make sure you have updated addresses for all recipients.
2. Find out how you can take advantage of United States Postal Service mailing options that benefit businesses, such as bulk mail and online postage.
3. Postcard mailings are generally less expensive than letters.
4. Analyze your needs for packaging supplies, such as boxes, tubes, cartons, drums, strapping, shrink wrap, cushioning, edge protectors, bags, bubble wrap, tags, tape and other packaging products. Buy in bulk, it will save you money!
5. Send your monthly newsletter to your customers with monthly invoices.
6. Switch to e-newsletters if this will save you money.