Rethink Your Small Business Marketing

March 25, 2009

Email marketing – Hire an expert if you feel that you are not cut out to manage databases and lists. Find a reliable vendor to work with.  Constant Contact and Vertical Response are good.

Direct Mail – How effective is your Direct Mail marketing? Are you measuring your results? Anything printed has to be carefully thought out as you may be wasting money, time and natural resources.  Maybe you could upload most of your marketing materials to your website and switch to email marketing campaigns.

Discounts – Are you offering special extras, online only content or freebies?  Consider online coupons, try Intellogy.

Viral Marketing – Are you creating compelling content that is picked up and shared person-to-person via social networking sites?
Have you considered creating your company profile on Merchant Circle or Facebook?

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