How Should You Improve Your Web Presence in 2009?

globe-and-laptop.jpgStatic websites are out.  Make sure your website is interactive to keep visitors coming back.  Small businesses need to improve their online marketing efforts to ensure their websites meet visitors’ needs and expectations.

Add customer reviews, feedback and testimonials. If you are selling products online, provide customers the ability to provide product ratings and reviews. It enhances the user experience and gives prospective buyers the confidence to buy as well as leads to customer loyalty. So, if a customer was happy with their purchase from your online store, make sure you add feedback to your website.

E-newsletter: An e-newsletter is a must-have tool that makes it easy and cost effective to communicate with a mass audience. First, make sure you have a content rich e-newsletter. Make sure you are promoting it. Add an e-newsletter sign-up form to your home page and give visitors proper incentive to subscribe. If you don’t have a large email list yet, no worries. Add a forwarding feature to the newsletter so your subscribers can forward your newsletter to their friends, and colleagues.

RSS feeds: Forrester Research, in its “RSS 101 for Marketers” report, said, “RSS is a powerful tool  that marketers should test and deploy to proactively maintain relationships with their customers.”

RSS is a technology that enables users to “subscribe” to content from websites without providing an email address. When the content is updated, users automatically get notified and their “RSS Reader” pulls this content directly from the source. Since the content is pulled instead of “pushed”, marketers don’t have to worry about their message being caught in spam filters.

Have a blog on your website? Integrating multiple RSS feeds into your website allows visitors to read the content that’s most important to them.

SEO is making its way into marketing plans and budgets. By focusing on SEO, businesses have the potential to increase their position in search engines, increase traffic to their websites, and as a result, drive revenue. Begin your SEO efforts by ensuring that all of your web site content is optimized with the keywords your prospective customers will use to find you. Relevant content is the key to achieving higher rankings in search engines. Don’t know which key words are right for your business or how to begin optimizing your content. Use Wordtracker.


Consistent message throughout your web content: Websites need to be updated with new content regularly to keep customers coming back. Focus on message consistency. Make the message in your email campaign cohesive with the message on your website. All forms of communication including your website, e-newsletter, collateral and advertising should consistently deliver the same message in order to maximize the potential of your marketing efforts.

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