Rules for Good Small Business News Releases

December 18, 2008

One of my small business clients wanted to know how to write good news releases. Here are some suggestions:

1. Feature timely news related to your industry, staff, company or products and services. Avoid self-promoting made-up stories.

2. Tailor messages to the audience of a specific news vehicle. Don’t create another blanket mail piece.

3. Use clear and accurate terminology. Do not use insider lingo.

4. Focus on benefits for your audience.

5. Make it clear how your readers can take action and why your news release is important. Otherwise – who cares?

6. Use quotes from customers and staff.

7. Be intriguing, yet believable. Do not boast. Add some spice.

8. Avoid long news releases - your reader’s time is valuable too.

Written by Varju Luceno · Filed Under Business, Marketing, Small Business, Tips

3 Responses to “Rules for Good Small Business News Releases”

Kyle Hunt on December 18th, 2008 3:33 pm

Great, concise and practical tips Varju! I enjoyed reading them
partner on December 18th, 2008 4:15 pm

Thanks, Kyle!
Xavier Watson on May 18th, 2010 10:06 pm

I always read daily Busines News from across different online aggregators to keep myself up to date.:’~

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