Ten Simple Rules to Help Build Inbound Links for Your Small Business Website

One of our small business customers wanted to know more about creating relevant inbound links. Here’s what I suggested after researching this topic:

1. Choose 4-10 of your most popular keywords that you’re going to use.

2. Write variations of the links that you’d like to use. Test them. You may want to experiment with the Google AdWords keyword tool.

3. Create several inbound links using different variations of linking text.

4. The easiest way to get inbound links is from other websites or blogs that you own or control.

5.  Create online profiles for your small business on social networking sites

6.  Ask friends and colleagues for permission to put links on their sites or blogs.

7.  Buy quality directory links. Don’t buy directory links disapproved by Google. Do your research – at least Google the site’s url or name before you buy.

8. Tell people how you’d like them to link to you. Ask them to copy and paste the code you provide into their web pages/blogs.

9. Write keyword rich press releases and use services such as PRWeb or PR.com to distribute them. For an additional fee PRWeb will let you embed links into the body of your press release.

10. Write and publish quality articles and blog posts. If people like your article, they will likely use your article’s title when they link to you, so make sure that you include keywords in the titles of each article/post.  

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