Could You Enhance Your Small Business Marketing Efforts With Photosynth?

November 5, 2008

Photosynth is a service that turns multiple photos of a scene or site, like a building or gallery, into a 3-D scene you can virtually walk through on the Web.

Photosynth allows anyone to create a “synth” using a digital camera or using pictures they already have. Just figure out which ones overlap.  Even pictures taken by different people with different cameras can be used. The software analyzes the pictures, figures which ones overlap in what order, and creates a 3-D synth.

The service is free and entirely web – based at photosynth.net.  You can view your own synths and all the synths created by other users.

It works with Microsoft Windows. Photosynth installs two programs on your computer: a Web browser plug-in for viewing synths, and an application (called “Photosynth”) for creating them.

It takes some skill to get a set of photos the service can match up well, which Microsoft calls being “synthy.” Ideally, portions of each slice of a 3-D scene should show up in at least three photos with a 50 percent overlap between them.

After you upload your pictures, the service does its best with each set to create the scene. It then tells you how synthy the resulting 3-D is.

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