Several small business owners have asked this question. Well, sometimes it’s hard to respond.
For me Web 2.0 is a mindset or a philosophy. It is a way of creating dialogs with your audiences via the world wide web. Everyone participating becomes a contributor. Finally there is a level playing field for like-minded individuals. Small business owners, hockey moms, pet lovers, etc. can become thought leaders and create their own communities if they have passion for a certain topic or field and they are willing and able to share their interest and knowledge.
We don’t have time for this knowledge sharing stuff and online networking some small business owners say. Could I just put up my website and update it once or twice a year? Yes, you can. But you may miss out.
Web 2.0 has opened new avenues for keeping up with global connections as well. I have been able to re-connect with people in different countries via social networking tools. It is amazing – they can get glimpse of my life and accomplishments by looking at my profile and I can see what they have been up to. I can see their current photographs and family life…and avoid asking embarrassing questions.