Ken Blanchard, author of the famous One Minute Manager, got support from Don Hutson and Ethan Willis to create his book, The One Minute Entrepreneur.
Most people who start a small business fail within 10 years, say the authors. Readers find a simple map to success. Some advice is short and to-the-point, and some common sense advice they share you’ve heard before, but it still works.
The authors describe 20 key attributes of a successful entrepreneur. I find the following five they have included to be essential.
Resourceful – In my experience successful entrepreneurs find ways to get through difficult times, constantly learn new skills and improve their self-reliance. They practice patience and come up with new ways to open doors that have been slammed shut in their face.
Visionary – Vision-inspired focused small business owners WILL find success. They don’t get discouraged by numbers and inspire people around them.
Optimistic – Future may not seem so bright for some small business owners right now, but they have to show up and motivate others.
Strategic -Clarity of direction will lead to smart decisions, learning to let go and working smart.
Team oriented – That’s how smart entrepreneurs earn the commitment of their people and the loyalty of their customers. Successful leaders always help other people grow.
The goal of writing this book must have been helping people discover their entrepreneurial strengths. Entrepreneurs must learn to commit to success one step at a time.
The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business, Currency/Doubleday, 139 pages.