Recession Proof Your Small Business Marketing
June 19, 2008
1: Turn your print communications into digital communications. There is a chance most of your publications can be emailed or published on your website.
2: Make your e-marketing CAN-SPAM compliant. Email marketing, only if well planned and executed, can be an extremely cost effective way to market and communicate with your audience.
3: Start an e-newsletter. An e-newsletter is one of the most efficient ways your company can use to regularly communicate with your target audience.
4: Survey your customers. Your best prospects are your existing customers. Their feedback is an easy and cost-effective way to improve your business.
5: Keep your web site content up-to-date. Your web site should serve as your prospects’ and clients’ primary point of contact with your company. Keeping your web site content fresh not only sends a message to your customers but also your prospects and competitors.
6: Always add a call to action. With catchy design and copy writing, response rates from an email campaign can be higher than from a snail mail campaign.
7: Leverage viral marketing opportunities. A recipient can forward an email he or she likes to a friend at zero cost to the marketer.
8: Send coupons. In a recent ICOM survey of U.S. Shoppers, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession.
9: Turn your web site into a business tool. Right now, the Internet is in the midst of an exciting evolution. Web sites are being transformed from static sites into highly functional business tools and information portals.
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