Ten Affordable Small Business Marketing Ideas
June 3, 2008
- Start a networking group or a book club at Meetup or Facebook. Encourage participation, organize contests. Have participants donate giveaway prizes.
- Start or reinvent your blog. Free blogging platforms: Blogger and Live Journal. I am partial to WordPress as it is more than just a blogging platform, it is a publishing platform.
- Create meaningful PowerPoint presentations. Go to Slideshare for fresh ideas and inspiration and learn how the effectiveness and rules of PowerPoint presentations have changed. Upload your presentation to Slideshare.
- Bake a batch of tasty cookies, package them nicely and take or send to your customer’s office.
- Buy an affordable video camera at Best Buy and create some instructional “How To” videos. Post them to your blog or website.
- Send a free press release announcing your new product or service at PRlog.
- Write a brochure or book covering topics that interest your target market. Publish it for free on Lulu, make available on your website or blog.
- Give practical gifts to your prospects and customers such as VISA gift cards (they can use them as they see fit) or John Jantsch’s book Duct Tape Marketing that includes money-saving coupons.
- Use a WordPress theme to create a new website or redesign your existing website. Themes are search engine optimized, prices start at below $30.00. If you know how to use WordPress - you will have your fresh site up and running shortly.
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These are great tips. I’m headed over to Lulu to investigate publishing my free report, “7 Keys to Claim Your Followup Fortune” there. Until then, you can get a copy at my site - www.MillionDollarFollowup.com
Also, your suggestion to send gift cards or cookies to your clients is a good one. Check out this great resource for a simple way to do either - http://www.clicktosendacard.com.