Is Passion the Golden Key to Business Success?

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I have met perfect small business owners with perfect little offices and perfect business plans and yet, I have had a hard time remembering what their business was about.  Why?

They did not have the sparkle in their eyes when they talked about their businesses. You may or may not like Martha Stewart, but she is passionate about decorating everything from cupcakes to prison cells and it shows.  

Jim Kramer is mad about investing, it’s impossible not to remember him.  Steve Jobs is in love with Apple and its products, how can you not notice that?

Passionate business owners create passionate customers with their enthusiasm.  These customers become followers and eventually turn into evangelists for your products and services.   Can your customers find a sparkle in your eye?

Don’t ask yourself what the world needs; ask yourself what makes you come alive.  And then go and do that. Because what the world needs is people who have come alive.  ~Harold Whitman

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