Crazy Ideas Can Be Creative

When a brainstorming session gets bogged down, marketing research consultants suggest asking people for their worst ideas. Quoted at, they say reverse psychology helps everyone loosen up and relieves the fear of saying something dumb.

The worst ideas will bring laughs, but hearing them helps people come up with ideas that aren’t so crazy, they say. The high-energy situation and outlandish suggestions help people think.

Sometimes a bad idea carries the seeds of greatness.

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