Redesigned iPhone?
April 19, 2008
Apple, Inc., is tuning in to business. For many years, Apple products have been designed for consumers. Now Apple CEO Steve Jobs wants a business product.
What Jobs wants, he usually gets. His current goal is to move his Web-browsing iPhone into the corporate market. He plans to develop more software for the phone, improve security and make it work with popular email programs.
Apple’s goal is to create an iPhone that does more than the BlackBerry, which is mostly used for email.
This will probably mean a redesign of the iPhone keyboard. Right now, it requires people to type messages on a touch screen, usually with one finger. The BlackBerry, with its two-thumb capability, is faster according to Business Week.
Some analysts say employees are already waiting for a fashionable alternative to the BlackBerry and other such devices. With their companies paying part of the projected $400 price tag, they could afford to buy one.
A situation Apple will have to address: Many companies have already invested in RIM technology and RIM servers that ensure email remains up-to-date and secure. RIM is the market leader with 12 million users.
To compete with them, Apple will have to develop infrastructure technology that is far more complex than what it has now. Software developers say they are ready to help.
Because the iPhone is a tiny Mac computer with more memory and processing power than most competing devices, it can run a huge variety of software.
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