Traditional versus online marketing
January 15, 2008
Things happen fast these days…..The ink has not dried yet on the brand new marketing kit you were planning to mail to your prospects in a few days when you find out your competitors have uploaded another new podcast to their website featuring added services. Their updated marketing materials can be downloaded off their site. Their blog has recently been updated as well. Did you miss the train again? Should you even bother creating brochures and mailing them out?
Prospects and customers need information faster and faster to make important decisions and move on.
Small business owners need to be adaptive to their customers’ needs and trends, therefore they can’t set their marketing plans in stone. Marketing plans need to be reviewed and updated frequently.
Some things have not changed. Networking and word of mouth referrals still remain strong. Here are some useful tips for 2008:
Some rules from One Phone Call Away: Secrets of a Master Networker by Jeffrey W. Meshel and Douglas Garr
- What you know facilitates who you know.
- Make the person you are speaking with feel like he or she is the most important person you know (relatively speaking, of course).
- At each new stage of life we don’t “graduate from,” we “graduate to.”
- Good judgment comes from experience.
- Experience comes from bad judgment.
- The one thing you go to your grave with is your reputation.
- Plant a lot of seeds. They will turn into trees.
- Share unrelated values and opportunities. Your relationships will appreciate it, and loyalties will grow.
- Are you viewed as smart and sharp at what you do?
- Are you viewed as a giver or a taker?
- Do others think you are connected?
- Are you well liked by your peers; are you viewed as a good person?
- Do people respect your opinion?
- Are you ever overbearing or overanxious when making a point?
- The perception may be wrong, but it doesn’t matter. Perception is reality.
- Drive yourself to be better - every day.
- Shyness may be a personality characteristic, but it need not be lifelong. If you’re shy, work to overcome it.
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2 Responses to “Traditional versus online marketing”
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To sharpen your skills you need to work for it, do the best you can. it doesn’t matter whether its traditional or not, as long as you know what you are doing and learning from it as well, you dont have to worry bout anything else.
So true. As long as we have the desire to learn and improve what we are doing - no need to worry.