Good customer service is important
September 25, 2007
What makes a customer come back to buy from the same company again and again? A survey by USA Today and Genesys Telecommunications Lab sheds some light on the subject. Their findings:
Good customer service was cited as their reason for buying again from the same company by 48 percent of those interviewed.
Product quality ranked second with 37 percent of buyers giving quality as their reason for coming back.
Surprisingly, price was named by only 13 percent of return buyers.
A product’s brand name or reputation was named by only 2 percent.
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